

Hi I'm Yolandi,
a digital designer with a focus on user experience design and effective visual communications
My journey into design has been shaped by projects ranging from crafting cohesive brand identities to designing efficient, user-friendly digital products. As a UX designer, I prioritize user research to ensure all decisions align with user needs and business objectives.
Throughout my career, I have worked with SaaS and tech companies, creating everything from logos and marketing materials to researching and designing new features for web applications. I strive to design interfaces that are simple, visually appealing, and intuitive. My process emphasizes user research, wireframes, prototypes, and testing to deliver products that meet user expectations.
My goal is to ensure a professional, cohesive look across all media. I take pride in bringing brands to life through clean, consistent designs. I also enjoy solving unique challenges—whether simplifying user flows, improving navigation, or building user trust through transparency, I approach each project with creativity and a focus on the user experience.
My design philosophy is to create simple, functional, and on-brand experiences that users remember for their quality and ease of use.
My latest certifications

UX/UI DESIGN
Using AI in the Design Process
Learn how to use generative AI to assist in product discovery and ideation, such as analyzing user data, creating personas, storyboarding, idea generation, and more.
LinkedIn Learning - April 2025

UX/UI DESIGN
Professional Diploma in UX Design
A 6-month Professional Diploma in UX Design from the Glasgow Caledonian University covers UX principles, user research, analysis frameworks, interaction design, prototyping, and wireframing.
Glasgow Caledonian University - Dec 2023

BRAND DESIGN
Brand Design & Management
Het HBO-programma Brand design & management gaat in op het ontwikkel-, ontwerp- en versterkproces van een merk.
LOI Hogeschool - May 2024

WEB DESIGN
Complete Web Design: From Figma to Webflow to Freelancing
Deep dive into key messaging and aligning landing pages to sales funnels. Advanced prototyping in Figma, to building the actual website in Webflow.
Udemy - Dec 2023

PHOTOGRAPHY
Advanced DSLR photography course
Advanced camera settings, manual mode mastery, composition techniques, creative lighting, product photography and post-processing skills.
Desiree Hartslief - April 2021